The trade deals are the best part of the election, and any character can use them. Like real world politics, a particular desire can induce people to vote for a certain candidate, even moving to a new city that gives them what they want, or moving to a new city where they can take control of the government.
http://www.uo.com/article/Publish-81-Patch-Notes
Upon accepting the office a Governor may:
• Grant a title to a citizen by accessing the context menu on the City Stone
• Governors can only grant titles to the Citizen of their City
• Characters may remove their city title by accessing the City Stone and selecting “Remove City Title”
• Governors may remove City titles by leaving the title input form blank
• Titles do not persist through character transfer and will be removed if a character denounces citizenship
• Titles will expire at the conclusion of the Governor’s term in office
Open a Trade Deal with an NPC guild
• Trade deals cost 2,000,000gp from funds obtained from the City Treasury.
• The City Treasury can be donated to by dropping gold or checks on the City Herald near each City Stone.
• The City Treasury is subject to a daily 5% reduction above 10,000gp to pay for general City Services.
• Trade deals can be changed once per real world week and persist indefinitely.
• Citizens may utilize the trade deal for 24 hours by visiting the City Stone and selecting “Utilize Trade Deal” from the context menu.
• Trade Deals Include:
Guild of Arcane Arts: +5% Spell Damage Increase
Society of Clothiers: +1% Resist bump to all resists
Bardic Collegium: +1 Faster Casting
Order of Engineers: +3 Dexterity Bonus
Guild of Healers: 5% Bandage Healing Bonus
Maritime Guild: +2 Hit Point Regeneration
Merchant’s Association: +2 Mana Regeneration
Mining Cooperative: +3 Strength Bonus
League of Rangers: +3 Intelligence Bonus
Guild of Assassins: +5% Swing Speed Increase
Warrior’s Guild: +5% Hit Chance Increase
Buffs will not go over caps